If you’re a lawyer, accountant, tax advisor, expert, or service provider, one of the fastest ways to build trust — and revenue — is to speak in front of a live audience. Even if you hate public speaking.
You don’t need to be charismatic. You don’t need to do a TED Talk. You just need to show up, share value, and make it easy for the right people to see you.
Why Speaking Still Works (Even in the Age of AI)
Live speaking — online or in person — cuts through the noise:
- It creates instant credibility and trust.
- It lets people hear your tone, see your expertise, and feel your intent.
- It gives you a platform that search engines and social media can’t filter.
No algorithm stands between you and the people in the room and you are doing something that AI cannot do.
Common Excuses (and Why They’re Holding You Back)
- “I’m not a good speaker.” You don’t need to be polished — you need to be clear, useful, and authentic. Always remember that customers care about themselves, not about you.
- “I don’t like being the center of attention.” Reframe it. You’re not performing — you’re helping. Customers don’t care if their doctor is handsome, or their tax consultant is pretty. They want them to be well informed, helpful, and friendly.
- “I don’t know what to talk about.” Your ideal clients are confused about something you already understand. Speak to that. They’ll find you very “entertaining” when you help them do something they desperately want to do.
What Speaking Does for Your Business
Every time you speak:
- You position yourself as a leader in your niche.
- You attract people who are ready to invest in solving a problem.
- You collect warm leads who already trust you by the time they visit your site or sign up for a consultation.
A single 60-minute workshop that features a quick presentation and offers some useful Q & A leads to:
- Dozens of new email subscribers
- Free strategy call bookings
- Immediate consulting or coaching inquiries
- and Lots of referrals
Where to Start (Even If You’re Nervous)
- Online events. Start with Zoom, Meetup, or Eventbrite. You can run your own or join as a guest.
- Local workshops. Co-working spaces, business accelerators, and libraries are always looking for experts.
- Industry groups. Chambers of commerce, trade groups, and professional associations need speakers every month.
Remember, you never have to pitch. You just have to help — and then tell people where to go next.
How to Make Speaking Easier
- Reuse the same talk multiple times with small adjustments.
- Include a clear, helpful handout or follow-up PDF — or better yet, collect emails to send it to people after the event is over.
- Invite questions — it’s easier than memorizing a script.
- Practice once or twice, then just go for it. Imperfect delivery always beats silence.
Final Thought
You don’t have to love public speaking to benefit from it. You just have to be willing to share what you already know with the people who need and want your help.
Speaking builds trust fast. And trust — not polish — is what makes people hire you.
