How to Turn Easy Events into Paid Clients (Step-by-Step)

Staff Writer

Free events are one of the most effective ways to attract leads — but only if you design them to generate real business for your enterprise. Too many advisors and service providers host webinars, workshops, or Q&As that generate warm fuzzies… but no actual clients. Here’s how to turn that around and make your next free event a steady source of paid work. Why Free Events Work When done right, free events: Attract highly targeted prospects Establish your authority and trust fast Give you a chance to demonstrate the value of your expertise Offer a clear next step (and a…

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