You might think television ads are out of reach unless you have a huge brand and a six-figure budget. Not anymore. Tools like Vibe.co let small business owners, service providers, and solo advisors run highly targeted TV ads on real networks — for less than you’d spend on Facebook.
If you’re looking for new ways to break through the digital noise and reach serious buyers, local TV could be your secret weapon.
What Is Vibe.co?
Vibe.co is a self-serve platform that lets you:
- Upload a video ad (even a short 15–30 second spot)
- Choose when and where it runs — by zip code, show, network, or time slot
- Reach audiences watching content on streaming TV, Roku, Amazon Fire, and more
It’s television-style advertising with digital-style targeting — and it’s affordable.
Why Local TV Is a Game-Changer
TV ads:
- Still carry more credibility than online ads
- Are almost always watched in full (especially if the viewer can’t skip)
- Reach people in their homes, on their biggest screen, in a relaxed environment
And with Vibe:
- You don’t need an agency or big media buy
- You can target by neighborhood, interest, or industry
- You can track performance in real time
Who This Works Best For
- Local service providers (real estate agents, financial planners, legal advisors, etc.)
- Online experts who want to build brand authority in specific cities or regions
- Event organizers promoting in-person or live-streamed events
- Authors or creators launching a new product to a defined demographic
If you have a visual message — or a message that benefits from trust and authority — TV ads help you stand out fast.
How to Get Started with a Vibe.co Campaign
Step 1: Create a Short, Clear Video
- 15–30 seconds is ideal
- Start with the problem or desire your customer has
- Show your face or voice (adds trust)
- End with a clear call to action: “Go to [your website]” or “Call now to schedule”
You don’t need high-end production. A clear, direct message with decent lighting and sound is enough.
Step 2: Set Your Targeting
- Choose the zip codes or regions you want to reach
- Select the TV networks or types of shows your audience watches
- Pick the times of day they’re most likely to tune in
This level of precision makes your $40–$80 CPM (cost per thousand views) far more effective than broad, expensive campaigns.
Step 3: Launch, Monitor, Adjust
- Start with a small campaign: $100–$300
- See which placements and time slots get the best results
- Tweak your ad or landing page based on engagement
Just like digital ads, TV campaigns should be tested, measured, and refined.
Bonus Tips
- Add your website and phone number to the ad itself. Some viewers will Google you instead of clicking.
- Use your local TV presence in other channels. Post behind-the-scenes footage or tell your audience “As seen on TV.”
- Re-run successful campaigns monthly to stay top-of-mind in your market.
Final Thought
Most of your competitors aren’t advertising on TV — because they think they can’t. But now you can.
With Vibe.co and a little planning, you can put your brand in front of real, local buyers on trusted channels for less than you’d spend boosting another social media post. And in an age where everyone is shouting online, showing up on television might be the most credible move you can make.
