Category: Marketing

Marketing Sales Video Training

How to Start a Business When You Can’t Find a Job (Video Training)

Staff

This is the perfect training video for anyone struggling with finding work. If you have always wanted your own business, and no one else is currently ready to hire you, you might as well launch your own company so you can quickly start earning money. Watch this workshop to learn how to get a sane, sensible, profitable business quickly off the ground. Learn how to launch a company without spending money you do not have or getting into debt. Turns out there are customers all around you all the time. Seriously. This workshop teach you how to see them....

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Intellectual Property Marketing Sales

Marketing Your Work with Video Made Fast, Cheap, and Easy by Using Just Two Tools

Staff

Every business owner knows that staying top-of-mind with customers is critical. Whether you’re selling products, offering services, or running a nonprofit, you need a consistent way to reach out to your audience multiple times each month. The challenge? Finding time and creating content that feels authentic, engaging, and worth your customers’ attention. The solution is simpler than you might think: create useful videos that your audience actually wants to watch. Thanks to tools like Zoom and Descript, producing polished, professional content no longer requires a studio, expensive gear, or technical expertise. If you are interested in learning more about how…

Marketing Sales Video Training

How to Sell Without Fear (Video Training)

Staff

Creatives pros launching businesses that sell things they design, develop, and deliver, must find a way to be completely comfortable selling their work. Fortunately, sales is an easy skill to comfortably master if you get the right orientation. In this video workshop, you learn how to sell your work without feeling any fear at all. By the time you finish watching this video, you will know who to sell to, what to say, and what not to say. As you experiment with what you learn, you will discover people really don’t mind being offered products and services they are likely…...

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Filmmaking Intellectual Property Marketing Podcasting

Turning Interviews into Podcasts and Video Shows in Minutes not Hours

Staff

Creating podcasts and video shows used to require hours of editing, complex tools, and expensive transcription services. Today, thanks to platforms like Descript.com, you can create professional-quality audio and video content in minutes—not days—at a fraction of the cost. Whether you’re a filmmaker, podcaster, YouTuber, or educator, Descript can dramatically simplify your workflow. This guide walks you through exactly how to use Descript to edit, transcribe, and caption your content, while sharing practical tips to save you time and money. If you want to learn more about how to do this, check out this in-depth workshop. Why Descript is a…

Ads Marketing

Using Vibe and Local TV Ads to Reach Hyper-Targeted Buyers

Staff Writer

You might think television ads are out of reach unless you have a huge brand and a six-figure budget. Not anymore. Tools like Vibe.co let small business owners, service providers, and solo advisors run highly targeted TV ads on real networks — for less than you’d spend on Facebook. If you’re looking for new ways to break through the digital noise and reach serious buyers, local TV could be your secret weapon. What Is Vibe.co? Vibe.co is a self-serve platform that lets you: It’s television-style advertising with digital-style targeting — and it’s affordable. Why Local TV Is a Game-Changer TV…...

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Ads Marketing

Smart Paid Promotion for Service Providers on a Tiny Budget

Staff Writer

If you’re a coach, consultant, or independent advisor, you may assume that paid advertising is too expensive or too risky — especially if you’ve tried Facebook ads and seen zero return. But smart paid promotion doesn’t have to cost thousands. When done correctly, even a $50–$100 monthly budget can deliver qualified leads and real visibility. Tip: If you create 20-to-30 second informative ads on your phone, and post them on Youtube, you can Promote them to thousands of people in even a tightly defined target market for $20. You will find the Promote button on the Video Details page. Why…

Marketing Networking

How to Turn Easy Events into Paid Clients (Step-by-Step)

Staff Writer

Free events are one of the most effective ways to attract leads — but only if you design them to generate real business for your enterprise. Too many advisors and service providers host webinars, workshops, or Q&As that generate warm fuzzies… but no actual clients. Here’s how to turn that around and make your next free event a steady source of paid work. Why Free Events Work When done right, free events: But if you don’t plan carefully, you can spend hours preparing, presenting, and promoting — and walk away with nothing but polite thank-yous. The Step-by-Step Formula Step 1:…...

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Marketing

Why You Should Speak at Events Even If You Hate Public Speaking

Staff Writer

If you’re a lawyer, accountant, tax advisor, expert, or service provider, one of the fastest ways to build trust — and revenue — is to speak in front of a live audience. Even if you hate public speaking. You don’t need to be charismatic. You don’t need to do a TED Talk. You just need to show up, share value, and make it easy for the right people to see you. Why Speaking Still Works (Even in the Age of AI) Live speaking — online or in person — cuts through the noise: No algorithm stands between you and the…

AI Marketing

How to Rise Above the Noise When AI Is Flooding Every Channel

Staff Writer

If it feels like no one is seeing your posts, reading your articles, or engaging with your brand — you’re not imagining things. AI is flooding every media channel with content, and most creators are getting drowned out. To rise above the noise, you need more than content. You need clarity, targeting, and a system for being seen by the right people at the right time. Why There’s So Much Noise Now The explosion of generative AI means: This isn’t just competition. It’s interference. It’s making it harder for your customers to recognize what’s useful and real. What Happens If…

AI Marketing

Why Content Marketing Is Failing Most Creators — (And How to Fix It)

Staff Writer

The Game Has Changed & You Must Change With It! Content marketing used to mean publishing a blog post and watching your audience grow. But today, most creators and business owners find themselves shouting into the void. Despite spending hours on content, they’re not seeing more clients, more sales, or more visibility. Why Most Content Marketing Fails Here are the most common reasons: What Effective Content Marketing Actually Does The best content: Fixes You Can Make Right Now Where to Publish, What to Post, and When to Advertise Even great content won’t perform if it’s buried in the wrong place.…

AI Marketing

Understanding Visibility in the Age of AI (Strategy & Philosophy)

Staff Writer

Do You Know How to Be Seen? In an age where AI can produce content at scale, being visible has never been more critical — or more difficult. Whether you’re a creator, consultant, or small business owner, rising above the flood of AI-generated media requires strategic thinking, not just creative output. The Visibility Challenge We’re living in a time when: Why Visibility Matters More Than Ever Visibility isn’t just about being seen. It’s about being seen by the right people at the right time with the right message. Without it: What Visibility Actually Requires To rise above the noise in…