Stop Networking with Competitors — Go Where Your Buyers Are
If you’ve been going to events, meetups, or online groups and wondering why you’re not getting more clients, the answer might be simple: You’re networking with the wrong people. Most advisors, consultants, and service providers spend way too much time around their peers — and not nearly enough time around their prospects. What’s Wrong with Traditional Networking? Well, here’s what typically happens: Why? You need to hang out with people who actually need your help. The Real Problem: Professional Echo Chambers When you keep showing up in spaces full of people who already know what you know: You may feel…
