Every business owner knows that staying top-of-mind with customers is critical. Whether you’re selling products, offering services, or running a nonprofit, you need a consistent way to reach out to your audience multiple times each month. The challenge? Finding time and creating content that feels authentic, engaging, and worth your customers’ attention.
The solution is simpler than you might think: create useful videos that your audience actually wants to watch. Thanks to tools like Zoom and Descript, producing polished, professional content no longer requires a studio, expensive gear, or technical expertise.
If you are interested in learning more about how to use these tools together, check out this how-to workshop.
Why Video is the Smartest Marketing Investment
Video is one of the most effective ways to connect with your audience because:
- It’s easy to consume: Your customers can watch on their phones, laptops, or tablets without any special setup.
- It builds trust: Seeing and hearing you (or your team) humanizes your brand.
- It’s versatile: A single video can become a blog post, social media clips, and even email content.
More importantly, regular video updates give you a reason to reach out to your customers. Sharing fresh, valuable content keeps your brand relevant and helps you stay connected without feeling pushy or salesy.
How to Create Videos in Two Hours a Month
If you think you don’t have time for video, think again. Here’s a simple, repeatable process any business owner can follow:
- Pick a Topic Your Customers Care About
Think about the questions your customers ask most often or the trends affecting your industry. Choose topics that let you share insights only you can provide. - Schedule a Zoom Chat
Dedicate two hours each month to sit down—either solo or with a guest—and discuss your topic on Zoom. Treat it like a casual conversation rather than a scripted performance. - Record the Session
Use Zoom’s built-in recording feature to capture video and audio. - Edit with Descript
Import your recording into Descript. In less than an hour, you can:- Trim mistakes or dead air by editing text, not waveforms.
- Use AI tools to clean up audio for a polished, studio-quality sound.
- Add captions to make your video accessible and more engaging.
- Repurpose and Distribute
Export the edited video, post it on your website or. youtube, then email it to your mailing list. To get even more customers post clips from your video everywhere your audience spends time: YouTube, LinkedIn, Facebook, Twitter, and TikTok. Tell people they can get the full video by signing up on your mailing list. Use the transcript that Descript automatically creates for as an article you share via email or via a post on your site.
Tip: Remember that Google and other search engines are sucking up more and more content from the web and redirecting less and less traffic to web sites. If you have secrets to share, you may want to make sure your site requires a free or paid subscription so your customers and contacts can see what you post but Google and the scrapers can’t.
Why Descript is a Must-Have Tool
Descript simplifies every step of the process, even for non-technical users. Key features include:
- Text-Based Editing: Edit video as easily as a Word document.
- Studio Sound: Instantly improve audio quality for a professional finish.
- Automatic Captions: Create captions for accessibility and engagement.
- Clipping Tools: Generate bite-sized social clips in minutes.
- Transcription: Use the transcript to create blogs, articles, or email content without retyping.
At just $35 per month for up to 30 hours of content, Descript is an affordable solution for any business that wants to create high-quality marketing materials without hiring a video team.
Ideas for Videos That Build Relationships
If you’re not sure where to start, here are a few ideas that work for nearly any industry:
- How-to tips: Show customers how to get more value from your product or service.
- Industry updates: Share insights or trends that matter to your audience.
- Behind-the-scenes tours: Give a peek at how your business works.
- Customer stories: Interview satisfied clients or share case studies.
- Q&A sessions: Answer the questions your audience asks most often.
The Payoff: Consistent, Scalable Marketing
By dedicating just two hours a month, you can:
- Create consistent, authentic marketing content.
- Build stronger relationships with your audience.
- Drive traffic to your website and social channels.
- Position yourself as a trusted expert in your field.
The best part? The more you do it, the easier and faster the process becomes. Within a few months, you’ll have a growing library of videos, blog posts, and social media clips that continue to deliver value long after they’re published.
Final Thoughts
Marketing your business doesn’t have to be expensive or overwhelming. With Zoom and Descript, any business owner can create high-quality, engaging videos that connect with customers and grow their brand. The key is consistency: commit to those two hours each month, and you’ll quickly see how fast, cheap, and easy video marketing can be.
Start today—your future customers are already looking for you on YouTube, LinkedIn, and TikTok. Make sure they find you there.
